Hybrid Campaign

This Andean Feminist Campaign aims to carve out a space for Andean women’s voices. The goal was to create sharable Andean feminist content on Instagram that makes the Andean female community feel part of it, and encouraging them to participate in Instagram stories with a determined prompt.

The Identity System of the campaign as well as the names of the characters (the agents) were based on the Andean Cross Cosmology, also known as Chakana.

Type: academic work.
Designed elements: Identity System. Logomark Guidelines. Characters Design. Font development. Merchandising. Illustrations. Social Media Posts.

Fall 2020

Lu Urzagaste

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Lu Urzagaste is a Graphic Designer and Mass Communicator from Bolivia, based in Los Angeles, CA. Click on the Llama ︎︎︎ to know more about her work.

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